{"product_id":"new-balance-740-u740itl-d","title":"New Balance 740 – Ivory\/Tan\/Light Brown (U740ITL-D)","description":"\u003ch2\u003eNew Balance 740 — U740ITL-D\u003c\/h2\u003e\u003cp\u003eThe archive is back. The \u003cstrong\u003eNew Balance 740\u003c\/strong\u003e in \u003cstrong\u003eU740ITL-D\u003c\/strong\u003e revives one of New Balance’s most beloved retro running silhouettes in a warm \u003cstrong\u003eIvory\/Tan\/Light Brown\u003c\/strong\u003e colorway that feels both nostalgic and completely current. Originally built for performance in the early 2000s, the 740 has earned its place as a cornerstone of the dad shoe revival — chunky, comfortable, and effortlessly cool.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetro running silhouette\u003c\/strong\u003e — the iconic 740 profile with exaggerated proportions and layered paneling that defined early 2000s running aesthetics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium mesh and synthetic upper\u003c\/strong\u003e in a warm Ivory\/Tan\/Light Brown palette — earthy, versatile, and built to complement any wardrobe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eABZORB® midsole cushioning\u003c\/strong\u003e for responsive, all-day comfort that absorbs impact without sacrificing ground feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEncap® midsole technology\u003c\/strong\u003e — a polyurethane rim surrounding an EVA core for superior support and long-lasting durability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubber outsole\u003c\/strong\u003e with multi-surface traction for reliable grip on any terrain\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide (D) width fitting\u003c\/strong\u003e for a comfortable, accommodating fit across a range of foot shapes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePadded collar and tongue\u003c\/strong\u003e for a secure, cushioned fit from the first wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStyle: U740ITL-D\u003c\/li\u003e\n\u003cli\u003eColorway: Ivory \/ Tan \/ Light Brown\u003c\/li\u003e\n\u003cli\u003eSilhouette: 740\u003c\/li\u003e\n\u003cli\u003eWidth: D (Standard\/Wide)\u003c\/li\u003e\n\u003cli\u003eAvailable in Women’s and Men’s sizing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe 740 is the retro runner that started it all. In Ivory\/Tan\/Light Brown, it’s the everyday sneaker that works as hard on the street as it does in the archive — wear it with everything, regret nothing.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"Female \/ 5.5","offer_id":52218265927970,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 6","offer_id":52218265960738,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 6.5","offer_id":52218265993506,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 7","offer_id":52218266026274,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 7.5","offer_id":52218266059042,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 8","offer_id":52218266091810,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 7","offer_id":52218266124578,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 7.5","offer_id":52218266157346,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 8","offer_id":52218266190114,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 8.5","offer_id":52218266222882,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 9","offer_id":52218266255650,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 9.5","offer_id":52218266288418,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 10","offer_id":52218266321186,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 10.5","offer_id":52218266353954,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 11","offer_id":52218266386722,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/8602\/3458\/files\/wsxc1785420270343_0.jpg?v=1785391716","url":"https:\/\/www.eclatteam.com\/products\/new-balance-740-u740itl-d","provider":"Eclat team","version":"1.0","type":"link"}